A another weird little band that got rave reviews in Kerrang, and other rock mags of the time. Loud only lasted for two albums and then they were done. This is their first record, produced by none other than Jazz Coleman. I guess that’s why they remind me of a cross between Killing Joke, The Cult, and 70’s Prog. That sounds like a strange mix right? Yet surprisingly, it all gels together rather well.
Guitarist Chris McLaughlin wrote everything on the album and you may know him from his time in New Model Army. The title track is my favourite as I love that Killing Joke groove and vibe. Although, I Am The Idol has that same feel and groove and is a close second. The Prog element is very prominent in Childhood Times, you would be forgiven for thinking this was a Yes track. The band even go full on metal with the intro to Explosive.
A quirky record and yet very entertaining.
7.5/10 from The Grooveman.
